Case Studies

CASE STUDY 01

The Goal

• Drive adoptions, fosters, and transport via social media.

• Raise over $130,000 funds to support shelter resources, adopters, and fosters.

The Strategy

• Storytelling-driven videos highlighting each cat’s personality and rescue story.

• Multi-platform distribution: Instagram, TikTok, Facebook.

• Clear CTAs & donation links to encourage immediate action.

The Results

• 🐱 279 cats adopted, fostered, or transported to shelters nationwide.

• 👀 Average video views: 120,000+ per post.

• 💰 $185,000 raised for shelter operations and adopter/foster resources.

Impact / Takeaway

• Storytelling + social media marketing = measurable life-saving impact.

• Cleared shelter space, drove adoption/foster engagement, and generated critical funding.

• Demonstrates ability to create compelling content that moves people to act.

CASE STUDY 02

The Challenge

• Low online store sessions & poor conversion (<2%)

• Inconsistent brand voice on social channels

• No structured testing or optimization

The Strategy

• Storytelling-driven creatives: Highlighted product + lifestyle to connect with customers

• Paid Media: Meta & Google campaigns segmented by funnel stage (TOF, MOF, BOF)

• Conversion Optimization: Landing page tweaks, social proof, UGC, and bundles to boost AOV

The Results

• 🏆 $3.4M+ revenue in 6 months

• 📈 3.77% Shopify conversion rate (↑15%)

• 🛒 22,081 orders

• 💵 $151.52 avg. order value

• 👀 497K+ online sessions (↑365%)

• 🎯 2.5–4x ROAS across key campaigns

Impact / Takeaway

• Storytelling + creative marketing differentiated a crowded swimwear market

• Data-driven testing + CRO improvements turned browsers into loyal buyers

• Demonstrates ability to drive measurable growth while building a compelling brand voice

SCREENSHOTS OF RESULTS GENERATED

For a nonprofit apparel brand, I ran a two-day campaign that generated 18 orders and $996 in sales, helping drive donations while creating engaging, mission-driven ad content.

Post-Holiday results generated

for Paraval Clothing

For a DTC lifestyle apparel brand, I generated $34,000 in revenue from 382 orders by creating targeted ad campaigns and optimizing creatives to drive high-converting traffic.

For a DTC Makeup brand, I generated $144,110 in online sales through a targeted 4 month paid media campaign, combining storytelling-driven ad creatives to drive conversions.

For a luxury bike company on Amazon, I managed $11,400 in ad spend over one month and drove $48,886 in sales, leveraging targeted campaigns and optimized creatives to maximize ROI in a highly competitive e-commerce category.

4th quarter results generated

for Paraval Clothing